![]() Then you can engage them with your strong and bold message. ![]() When you start there, it’s easier to think about where your audience is actually hanging out. The easier way is to go to the core of who you are, why you do what you do so you can communicate clearly with the entire world. Marketers say market a lot and consistently, promote, promote, promote. So getting real and honest about what you’re getting yourself into and what it’ll take to be successful makes everything else easier. And expecting it to be both a short-term lucrative job AND a long-term prosperous payoff is unrealistic. Owning a business is not the fastest most direct path to a big paycheck, it’s the long game.Ī long game with a big potential pay-off. It also means that you are willing to give up income now for even more revenue later. Being really honest with yourself and willing to keep looking until you see what it is that you do and for whom is essential. To move from self-employed freelancer or solopreneur to full-fledged entrepreneur requires truth. Step One – Face the truth about your value Here’s how to make the switch from self-employed to fully embracing entrepreneurship.
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